{"id":3561,"date":"2026-10-08T07:00:00","date_gmt":"2026-10-08T07:00:00","guid":{"rendered":"https:\/\/robustdatasolutions.com\/?p=3561"},"modified":"2026-10-06T06:02:20","modified_gmt":"2026-10-06T06:02:20","slug":"advertir-que-utilitzes-ia-amb-clients","status":"publish","type":"post","link":"https:\/\/robustdatasolutions.com\/ca\/avisar-que-usas-ia-con-clientes\/","title":{"rendered":"Si la teva empresa utilitza IA per parlar amb els clients, des d'agost ha de avisar-ho"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A <strong>Robust Data Solutions<\/strong> Veiem cada cop m\u00e9s pimes que atenen els seus clients amb intel\u00b7lig\u00e8ncia artificial. Un chatbot a la web, un assistent que respon al WhatsApp i dona cites, una veu que truca per confirmar una comanda. Des del <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/faqs\/transparency-obligations-under-article-50-ai-act\" target=\"_blank\" rel=\"noopener\">2 d'agost de 2026<\/a> hi ha una regla nova i senzilla: <strong>El que parla amb una IA ha de saber que \u00e9s una IA.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ho diu ell <a href=\"https:\/\/www.boe.es\/buscar\/doc.php?id=DOUE-L-2024-81079\" target=\"_blank\" rel=\"noopener\">Article 50 del Reglament Europeu sobre IA<\/a>, el de la transpar\u00e8ncia. El ajornament que va aprovar la UE el juliol, el <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/ai-omnibus-enters-force\" target=\"_blank\" rel=\"noopener\">Autob\u00fas digital d'IA (en vigor des del 27 de juliol)<\/a>, va retardar les obligacions d'alt risc, per\u00f2 <strong>no va canviar aquesta data<\/strong>.<\/p>\n\n\n\n<p class=\"robust-fecha wp-block-paragraph\"><em>Dades actualitzades el 5 d'octubre de 2026. Informaci\u00f3 general, no assessorament jur\u00eddic.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 demana, en quatre idees<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Una IA que conversa amb persones es presenta com IA<\/strong>, llevat que sigui evident. Les <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/commission-publishes-guidelines-transparency-obligations-providers-and-deployers-certain-ai-systems\" target=\"_blank\" rel=\"noopener\">Directrius de la Comissi\u00f3 Europea<\/a> (20 de juliol de 2026) posen dos exemples: un chatbot que comen\u00e7a dient que funciona amb IA i un assistent de veu que ho diu al comen\u00e7ar la trucada.<\/li>\n\n<li><strong>Es detallen les falsificacions ultras.<\/strong> Una imatge, un so o un v\u00eddeo generats per IA que imiten una persona real i poden semblar aut\u00e8ntics diuen que s\u00f3n artificials. Exemple de la Comissi\u00f3: l'avatar realista del director general felicitant el personal.<\/li>\n\n<li><strong>Els textos sobre q\u00fcestions d'inter\u00e8s p\u00fablic<\/strong> Els articles generats amb IA tamb\u00e9 es marquen com a tal, llevat que una persona els hagi revisat i alg\u00fa assumisca la responsabilitat editorial.<\/li>\n\n<li><strong>L'advert\u00e8ncia, clara i directa:<\/strong> com tard en la primera interacci\u00f3 o exposici\u00f3, i accessible per a tothom.<\/li>\n<\/ul>\n\n\n\n<p class=\"robust-aviso wp-block-paragraph\">Un mat\u00eds: segons les directrius, si l'assistent l'ha desenvolupat la vostra empresa i funciona amb el vostre nom, l'av\u00eds correspon a aquesta empresa. Si utilitzeu un altre fabricant tal com est\u00e0, demaneu-li que us confirmi com funciona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemples en una pime<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El chatbot de la web:<\/strong> un primer missatge com \u00abSoc un assistent d'intel\u00b7lig\u00e8ncia artificial\u00bb i, millor encara, una etiqueta visible durant tota la conversa.<\/li>\n\n<li><strong>L'assistent de WhatsApp que respon i fa cites:<\/strong> El mateix, en el primer missatge. I si la conversa passa a una altra persona, que es noti.<\/li>\n\n<li><strong>Les trucades amb veu sint\u00e8tica:<\/strong> La veu ho diu al comen\u00e7ar; un simple xiulada no \u00e9s suficient.<\/li>\n\n<li><strong>Els v\u00eddeos amb avatar o veu clonada:<\/strong> Av\u00eds visible. Ho apliquem a casa: els v\u00eddeos que publiquem amb la veu clonada del nostre fundador porten l'av\u00eds \u00abVeu generada amb IA a partir d'Albert Lens, amb el seu consentiment\u00bb i l'etiqueta de contingut d'IA de TikTok i YouTube.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Terminis i sancions<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marcat t\u00e8cnicament:<\/strong> Els fabricants de sistemes que generen contingut el marquen de manera llegible per m\u00e0quina. Si el sistema ja estava al mercat abans del 2 d'agost, tenen fins al <strong>2 de desembre de 2026<\/strong> (<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/faqs\/transparency-obligations-under-article-50-ai-act\" target=\"_blank\" rel=\"noopener\">Comissi\u00f3 Europea<\/a> i <a href=\"https:\/\/aesia.digital.gob.es\/es\/recursos\/ria-articulo-50-faqs-directrices-sobre-transparencia\" target=\"_blank\" rel=\"noopener\">AESIA<\/a>).<\/li>\n\n<li><strong>Ajuts:<\/strong> un <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/code-practice-ai-generated-content\" target=\"_blank\" rel=\"noopener\">Codi de bones pr\u00e0ctiques<\/a> voluntari (10 de juny de 2026) i uns altres <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/eu-icons-labelling-ai-generated-content\" target=\"_blank\" rel=\"noopener\">Icones de la UE<\/a> Gratu\u00efts per etiquetar contingut d'IA. Els icones s\u00f3n opcionals; l'av\u00eds, no.<\/li>\n\n<li><strong>Multes:<\/strong> fins a 15 milions d'euros o, si \u00e9s una empresa, el 3 % del seu volum de negoci mundial total de l'exercici anterior, la quantitat que sigui major; per a les pimes, la menor de les dues (article 99, apartats 4 i 6). A Espanya, el <a href=\"https:\/\/www.congreso.es\/public_oficiales\/L15\/CONG\/BOCG\/A\/BOCG-15-A-97-1.PDF\" target=\"_blank\" rel=\"noopener\">projecte de llei org\u00e0nica<\/a> El Congr\u00e9s ha estat fixant les sancions des del 12 de juny de 2026.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Com ho fem nosaltres<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per a nosaltres, el compliment va des del disseny, no de la finalitzaci\u00f3. Els assistents que implantem es presenten com IA; cada persona entra amb els seus permisos i tot queda registrat. La nostra IA <strong>mai no decideix sola: proposa, i sempre \u00e9s una persona qui pren la decisi\u00f3 final.<\/strong> \u00c9s el que anomenem <em>Human in the Loop<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forrellat Consultors, el nostre partner en protecci\u00f3 de dades i Delegat de Protecci\u00f3 de Dades inscrit a l'AEPD, revisa la documentaci\u00f3 de protecci\u00f3 de dades de cada projecte abans de signar-la. M\u00e9s informaci\u00f3 <a href=\"\/ca\/compliment\/\">Compliment<\/a> i en <a href=\"\/ca\/agents-dia-sense-govern\/\">La IA sense govern<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la vostra empresa ja at\u00e9n clients amb IA, o est\u00e0 pensant fer-ho, ho revisem amb vosaltres.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/ca\/contacte\/\">Parla'ns de la teva empresa<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntes freq\u00fcents<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>He de notificar si el chatbot de la meva web utilitza intel\u00b7lig\u00e8ncia artificial?<\/summary>\n<p class=\"wp-block-paragraph\">S\u00ed, llevat que sigui evident. A partir del 2 d'agost de 2026, l'article 50 del Reglament europeu sobre IA exigeix que qui parli amb una IA ho s\u00e0piga des de la primera interacci\u00f3. El m\u00e9s senzill: que el chatbot es presenti com a assistent d'IA en el seu primer missatge.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Qu\u00e8 \u00e9s una falsificaci\u00f3 ultra (deepfake) segons el Reglament de IA?<\/summary>\n<p class=\"wp-block-paragraph\">Una imatge, un so o un v\u00eddeo generats o manipulats amb IA que s'assembla a persones, llocs o fets reals i pot semblar aut\u00e8ntic, com una veu clonada. El qui la publica ha de dir que est\u00e0 fet amb IA.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Quines multes hi ha per no complir l'article 50?<\/summary>\n<p class=\"wp-block-paragraph\">Fins a 15 milions d'euros o el 3 % del volum de negoci mundial total de l'exercici anterior, la quantitat que sigui major; per a les pimes, la menor de les dues. A Espanya, la llei que concreta les sancions est\u00e0 en tramitaci\u00f3 al Congr\u00e9s.<\/p>\n<\/details>\n\n\n<aside class=\"robust-sobre-autor\" aria-labelledby=\"robust-sobre-autor-t\" style=\"clear:both;box-sizing:border-box;max-width:100%;margin:48px 0 8px;padding:24px 20px;background:#f5f8fe;border-radius:24px;border-top:3px solid #ff8f00;display:flex;flex-wrap:wrap;align-items:center;gap:16px 20px;font-family:Rubik,Helvetica,Arial,sans-serif;\"><img src=\"https:\/\/robustdatasolutions.com\/wp-content\/uploads\/2025\/12\/team-albert-lens-150x150.jpg\" srcset=\"https:\/\/robustdatasolutions.com\/wp-content\/uploads\/2025\/12\/team-albert-lens-150x150.jpg 150w, https:\/\/robustdatasolutions.com\/wp-content\/uploads\/2025\/12\/team-albert-lens-300x300.jpg 300w\" sizes=\"88px\" width=\"88\" height=\"88\" alt=\"Albert Lens\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:88px;height:88px;max-width:88px;flex:0 0 88px;margin:0;border-radius:50%;object-fit:cover;\"><div style=\"flex:1 1 200px;min-width:0;\"><p id=\"robust-sobre-autor-t\" style=\"margin:0;padding:0;font-size:13px;line-height:1.4;letter-spacing:1px;text-transform:uppercase;font-weight:600;color:#ff8f00;\">Sobre l'autor<\/p><p style=\"margin:4px 0 0;padding:0;font-size:20px;line-height:1.3;font-weight:600;color:#1e2a3b;\">Albert Lens<\/p><p style=\"margin:6px 0 0;padding:0;font-size:15px;line-height:1.6;color:#444;overflow-wrap:anywhere;\">Fundador i CEO de Robust Data Solutions. M\u00e9s de 40 anys en tecnologia per a empreses.<\/p><p style=\"margin:6px 0 0;padding:0;font-size:15px;line-height:1.4;display:flex;flex-wrap:wrap;gap:0 20px;\"><a href=\"https:\/\/robustdatasolutions.com\/ca\/sobre-nosotros\/\" style=\"display:inline-flex;align-items:center;min-height:44px;padding:0 4px 0 0;color:#2970fa;font-weight:500;text-decoration:none;\">Sobre nosaltres<\/a><a href=\"https:\/\/www.linkedin.com\/in\/albert-lens-ai\/\" target=\"_blank\" rel=\"noopener me\" style=\"display:inline-flex;align-items:center;min-height:44px;padding:0 4px 0 0;color:#2970fa;font-weight:500;text-decoration:none;\">LinkedIn<\/a><\/p><\/div><\/aside>","protected":false},"excerpt":{"rendered":"<p>Des del 2 d'agost de 2026, l'article 50 del Reglament europeu sobre IA obliga a avisar quan una IA parla amb els teus clients i a identificar les falsificacions. Qu\u00e8 canvia per a una pime, amb exemples, terminis i sancions.<\/p>","protected":false},"author":2,"featured_media":3575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[43],"tags":[28,31,37,18,10],"class_list":["post-3561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-para-empresas","tag-atencion-al-cliente","tag-chatbots-empresariales","tag-cumplimiento-legal","tag-gobernanza-de-ia","tag-inteligencia-artificial-para-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Art\u00edculo 50 del Reglamento de IA: avisar a tus clientes<\/title>\n<meta name=\"description\" content=\"Desde el 2 de agosto de 2026, quien habla con un chatbot o una voz de IA tiene que saberlo. Qu\u00e9 pide el art\u00edculo 50 a una pyme, con ejemplos y plazos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robustdatasolutions.com\/ca\/advertir-que-utilitzes-ia-amb-clients\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art\u00edculo 50 del Reglamento de IA: avisar a tus clientes\" \/>\n<meta property=\"og:description\" content=\"Desde el 2 de agosto de 2026, quien habla con un chatbot o una voz de IA tiene que saberlo. 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